Chairman’s Reserve Mai Tai by Jeff “Beachbum” Berry

By Thursday, August 30, 2018

Happy International Mai Tai Day! To kick off the Chairman's Reserve Mai Tai Competition, we looked to tiki expert Jeff "Beachbum" Berry for his take on the timeless recipe. In this recipe, Berry calls for a blend of English-style rum (Chairman's Reserve) and Martinique rhum agricole for a trans-Caribbean classic.   Chairman's Reserve Mai Tai by Jeff "Beachbum" ...

Martinique’s Top-Shelf Rum Scene

By Tuesday, December 5, 2017

Rum's longstanding history has brought it to become the world's third-most consumed liquor after vodka and whisky. Over the years, rum has been successfully building a reputation as a premium complex sipping beverage.  Every day the segment is being more appreciated for diversity and craftsmanship - especially in Martinique, home to French styled rum. Today rum can be sorted ...

What the H was I Thinking about Rhum

By Wednesday, November 29, 2017

Many trends within the spirits industry have contributed to the rapid growth of the rum segment. As the segment becomes more renowned and options more refined, rum is stripping away it's long-held stigma of being a cheap spirit and has been successfully begun building a new premium persona. Spirit enthusiasts and common consumers alike are delving in to the ...

It’s Time to Fall in Love with the Ti’ Punch

By Thursday, November 9, 2017

Rum is one of the spirits industry's most diverse categories and consumers are taking notice. With that, they are eager to expand their pallets and explore new flavor profiles the category has  to offer. A segment picking up major momentum, is that of Rhum Agricole (rum made from fresh pressed sugarcane juice, rather than molasses) and one ...

Vogue Recommended: Balthazar’s King Walker

By Friday, October 20, 2017

Fall is here, Halloween is near, and Vogue Magazine presents 13 Essential Halloween Inspired Cocktails from some of NYC's top bars. There is no better way to embrace the shift in seasons than with your favorite spirit, highlighted in a seasonal drink. Though the list presents fantastic cocktails highlighting fine spirits such as Mezcal's, Tequila, Brandy, Bourbon, and more.. our ...