To rum fans, Jeff “Beachbum” Berry needs no introduction. One of Imbibe magazine’s “25 Most Influential Cocktail Personalities of the Past Century,” Jeff is the author of six books on vintage Tiki drinks and cuisine, which Los Angeles magazine dubbed “the keys to the tropical kingdom.” Esquire calls him “one of the instigators of the ...
Calling all Bartenders: Take the Mai Tai Challenge!
Allow us to be the first to wish you a Happy International Mai Tai Day, August 30th. This, of course, is different than National Mai Tai Day, which is June 30th. Why are there two Mai Tai Days? Well, one might ask: Why wouldn’t there be two days for such an iconic cocktail, which tiki ...
Martinique’s Rummy Holiday Destinations
Martinique is the home to two of our most famous rum distilleries, Habitation Clement and Rhum JM Distillery. Habitation Clement is located in Le Francois, and is the birthplace of Rhum Agricole. It carries the culture of an ancient Créole sugarcane plantation rich with French West Indian history, which has been completely refurbished by the Hayot ...
Martinique’s Top-Shelf Rum Scene
Rum's longstanding history has brought it to become the world's third-most consumed liquor after vodka and whisky. Over the years, rum has been successfully building a reputation as a premium complex sipping beverage. Every day the segment is being more appreciated for diversity and craftsmanship - especially in Martinique, home to French styled rum. Today rum can be sorted ...
What the H was I Thinking about Rhum
Many trends within the spirits industry have contributed to the rapid growth of the rum segment. As the segment becomes more renowned and options more refined, rum is stripping away it's long-held stigma of being a cheap spirit and has been successfully begun building a new premium persona. Spirit enthusiasts and common consumers alike are delving in to the ...